When I was younger, watching Ed, Edd, and Eddy on Cartoon Network, I was struck by a line flippantly delivered by Eddy: “You know what they say, a little childhood trauma builds character.” I figured that it was okay; whatever I was going through would make me interesting with a wicked sense of humour. And while that was true, looking back over my life, I have seen the ugly underside of that pearl of cartoon wisdom.












Multimedia and Communications Services
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Storyteller, Content Creator, and Visual Communicator
Matthew uniquely views the world and brings this vantage point into his bespoke multimedia and communications services. He is passionate about discovering narratives and telling stories to impact viewers and readers. To him, it is about communicating with nuance and passion.
Matthew has been a lover of stories since his youth. It is only fitting that he has grown up into a storyteller in his own right. Honing his craft in news media, where he specialised as a photojournalist, he is now using his talents in the communications industry
His expertise includes content creation, communication strategies, photography, video production and editing, graphic design, web design and development, social and online media communication, and media training. With this combination of skills, Matthew offers multi-faceted, creative and tailor-made multimedia and communications options.
As a multi-award-winning photojournalist and content creator, Matthew has worked in print and online worldwide with corporate, private, public, media, and non-governmental organisations.
Latest articles, blogs, and projects
Correctbook has come home to Africa. While you may know Correctbook as a Netherlands-based initiative, the Correctbook story began in Africa ten years ago. To understand the significance of this homecoming, we first need to understand how (and why) it all began.
When we are so focused on the destination, we put so much pressure on ourselves and forget to enjoy the journey. More often than not, we forget that we are on a journey through life and give in to the societal pressures around us that are telling us (falsely) where we should be by now.
The South African International Maritime Institution (SAIMI) undertook the mammoth task of beginning a conversation between a multitude of role players at its Oil and Gas Exploration Roundtable in Cape Town. This SAIMI-facilitated discussion included major role players from the government, private and public sectors, various industries, and concerned communities.
Eddie Beukes has worked for Pick 'n Pay for nearly fifty years after making his start with his brother in a small store in Cape Town's Southern Suburbs. Now he is the store manager of a flagship store and is well known and loved by all of his customers.
The False Bay TVET College conference centre erupted with cheers as Jody Theunissen shouted, “I made it!” with his arms raised high as he danced forward to collect his certificate upon graduating from the Yacht and Boatbuilding Learnership Pilot Programme
AI, Tech, Software, and Trends – there are countless aspects that require further training within the modern workplace, but none is quite as crucial to customer experience as Soft Skill development.
What’s the difference anyway, and does it really matter in the long run? These are three of the subtle but fundamental differences between Customer Service and Customer Experience.
A few of my current favourite moments in time...
All images have been created by Matthew Jordaan and retain the copyright of the respective copyright holders including but not limited to Matthew Jordaan, World Economic Forum, and Independent Newspapers Limited South Africa, and may not be sold, copied, downloaded, or reproduced without express prior written consent of the copyright holder.